Procter & Gamble Agrees to Reformulate Herbal Essences Due to Toxic Contaminant

rocter and Gamble (P&G) to reformulate 18 products from its top-selling Herbal Essences brand to reduce levels of the carcinogenic petrochemical 1,4-dioxane. In addition, they will announce new results from a continuing study that has tested over 150 consumer products for the toxic chemical, which is a contaminant and therefore not listed on product labels. This year, 20 laundry detergents were tested, including major "natural" and conventional brands. Ironically, the seven laundry detergent brands from P&G had by far the highest levels of 1,4-dioxane overall. The independent third-party laboratory, Exova, known for rigorous testing and chain-of-custody protocols, performed all testing.